From Zero to $100k:
How These Apps Cracked
the TikTok Slideshow Code
The simple strategy that built million-dollar app businesses
Ever wonder how some apps get millions of views without fancy videos or big budgets? The secret is slideshows. Three apps - Cray Cray, Zest Cooking, and Bible Chat - turned simple slideshows into $140k+ in combined monthly revenue. Here's exactly how they did it.
Slideshows are easy to make. You just put text and images together. No filming needed. No expensive equipment. Just good content that people want to share.
This format works for any business. Restaurants can show their best dishes. Fitness coaches can share workout tips. Online stores can highlight their products.
But mobile apps have found the sweet spot. They use slideshows to show their app in action and get users hooked. Let's look at three apps that built million-dollar businesses using this simple trick.
Case Study #1
Cray Cray - The $10k Monthly Relationship App
What it does:
Cray Cray helps couples connect better. It gives them daily activities and over 1,200 questions to ask each other. Think of it as a conversation starter for your relationship.
Their slideshow strategy:
They run 7 TikTok accounts and post 14 times per day. That's 2 posts per account every single day. Each slideshow follows the same format:
- • First slide: top X relationship questions or problem
- • Middle slides: More questions that get people thinking
- • Last slide: "Get more questions in our app" with a link in bio
The content directly connects to what their app offers. If they show relationship questions in the slideshow, their app has thousands more.
What they sell:
The app is free to download, but premium features cost $5.99 to $59.99 per year. With consistent posting, they hit $10,000 in monthly revenue.
#2: Zest Cooking - The $40k Monthly Recipe Teacher
What it does:
Zest teaches you how to cook, not just what to cook. Two former Michelin star chefs created recipes that teach cooking basics in under 10 minutes.
Their slideshow strategy:
Every video uses the same hook format. They start with a problem like "Clean food meal guide" Then they show 4-5 meal ideas that solve specific issues - bloating, low energy, or weight loss.
One viral slideshow got 4.8 million views, 97,400 likes, and 82,000 saves. That's the power of a format that works.
What they sell:
Monthly plans at $9.99 and yearly plans at $59.99-$99.99. Their consistent slideshow strategy brings in $30,000 per month.
Case Study #3
Bible Chat - The $100k Monthly Faith App
What it does:
Bible Chat helps people study and discuss Bible verses. Users can chat about faith topics and get daily inspiration.
Their slideshow strategy:
They use faceless content - no person on camera. Each slideshow hits a pain point on the first slide like "Feeling lost in life?" Then they show how their app helps solve that problem through Bible study and community.
One slideshow reached 3.2 million views with 60,400 likes and 3,195 saves. Simple format, huge results.
What they sell:
Premium features and subscriptions. Their slideshow success helped them reach $100,000 in monthly revenue.
Why This Works So Well
Slideshows are basically free marketing. You don't need to pay for ads when your content goes viral organically. Plus, you can test what works for free.
Here's the smart part: Once you find a slideshow that gets lots of views and engagement, you can turn it into a paid ad. You already know people like it, so it's more likely to work as an ad too.
The slideshow format is perfect for apps because:
- • You can show your app screens easily
- • People can read at their own speed
- • It works without sound (most people scroll with sound off)
- • Easy to make - just screenshots and text
Your Turn
These apps prove that you don't need a huge budget or professional video team. You just need good content and consistency.
Pick a format that works. Post regularly. Show how your product solves real problems. That's how you turn simple slideshows into serious revenue.
Your million-dollar slideshow might be just one post away.
Frequently Asked Questions
Everything you need to know about building app revenue with TikTok slideshows